- 🔴Recruiting & HR (90%) ─ Reason: Hiring freeze, role obsolete.
- 🔴Middle Management & Program Leads (80%) ─ Reason: Overhead bloat, efficiency gain.
- 🟡Non-Core Marketing & Brand (75%) ─ Reason: Inefficient spend, poor ROI.
Layoffs & Culture at Air
THE NUMBERS
THE SCALE
HISTORY
- 🔴Recruiting & Talent Acquisition (95%) ─ Reason: No new hires, no need for recruiters.
- 🔴Sourcers & Candidate Experience (85%) ─ Reason: Empty pipelines, no candidates to manage.
- 🔴HR Coordinators (Onboarding) (80%) ─ Reason: No new hires, onboarding function obsolete.
- 🔴Recruiting & Talent Acquisition (95%) ─ Reason: Hiring pause makes role redundant
- 🔴Prospective Hires (90%) ─ Reason: Ghosted, offers rescinded
- 🔴Unfilled Growth Positions (85%) ─ Reason: Future plans deferred indefinitely
- 🔴Talent Acquisition Specialists (95%) ─ Reason: No hiring, internal recruiters redundant.
- 🔴Future Entry-Level Engineers (85%) ─ Reason: Budgetary constraint, easily deferred headcount.
- 🟡Growth Marketing / BizDev (75%) ─ Reason: Expansion halted, new initiatives paused.
- 🔴Talent Acquisition / Recruiters (95%) ─ Reason: Hiring freeze: role becomes redundant.
- 🔴Recruiting Coordinators / Sourcers (85%) ─ Reason: No hiring: pipeline work stops.
- 🟡Onboarding Specialists (75%) ─ Reason: No new hires: no onboarding required.
THE ANALYSIS
Air's workforce strategy from 2020 to 2026 reflects a pronounced shift towards contraction and efficiency, following an initial period marked by federal hiring freezes. The immediate civilian hiring freeze initiated on January 26, 2024, aligning with Secretary of Defense directives, set a restrictive tone, which was briefly nuanced by the DAF civilian workforce hiring freeze guidance rescinded and replaced on March 1, 2024. This initial tightening escalated with an Executive Order to freeze federal hiring on January 20, 2025, subsequently extended through July 1, 2025. The culmination of this strategic pivot manifested significantly by June 1, 2026, with a reduction impacting 5% of the workforce, equating to 2000 employees. This substantial cut was directly attributed to declining firm profits despite rising sales, underscoring a clear rationale centered on enhancing operational efficiency and optimizing cost structures rather than merely pursuing top-line growth. The 2026 action signals a definitive move to recalibrate the workforce for improved profitability.
Air has eliminated a total of 2,000 positions across 5 workforce events.













