- 🔴Recruiting & HR (95%) ─ Reason: Hiring spigot off, growth illusion gone.
- 🔴Non-Revenue Generating Marketing (88%) ─ Reason: Immediate sales focus, cost center.
- 🔴Program/Project Managers (80%) ─ Reason: Operational streamlining, overhead reduction.
Layoffs & Culture at Amperity
THE NUMBERS
THE SCALE
HISTORY
- 🔴Recruiting & Talent Acquisition (90%) ─ Reason: Hiring slowdown, reduced growth ambition.
- 🔴Junior Marketing (Content/Social) (85%) ─ Reason: Discretionary spend, low immediate ROI.
- 🔴HR Business Partners/Generalists (80%) ─ Reason: Support role, headcount reduction scaling.
- 🔴Recruiting & Talent Acquisition (90%) ─ Reason: Hiring freeze renders role obsolete.
- 🔴Marketing & Brand Awareness (80%) ─ Reason: Discretionary spend cut, indirect ROI.
- 🟡Operations & Internal Process Managers (75%) ─ Reason: Efficiency drive, perceived overhead.
THE ANALYSIS
Amperity's workforce strategy from 2023 to 2025 reveals a pronounced trend of organizational contraction and strategic realignment, marking a clear departure from potential prior expansion phases. This strategic pivot commenced with a significant restructuring in early 2023, explicitly undertaken in response to a rapidly evolving economic environment, signaling an initial corporate imperative for enhanced operational efficiency. The subsequent minor restructuring in early 2024 underscored a continuous, iterative process of refining the company's organizational footprint, indicative of ongoing adaptation to market dynamics and internal resource allocation priorities. The most impactful action, a substantial 13% workforce reduction implemented in early 2025, decisively reinforces this trajectory. This significant cut reflects a firm corporate mandate to optimize operational costs, streamline processes, and bolster overall organizational agility. The cumulative pattern suggests a sustained focus on resource consolidation and strategic recalibration, driven by persistent market pressures and an unwavering pursuit of greater efficiency across the enterprise. The provided data does not extend to 2026, thereby precluding any specific forward-looking observations or projections for that period.
Amperity has eliminated a total of 60 positions across 3 workforce events.













