Criteo's workforce strategy from 2020 to 2026 has been primarily characterized by strategic adaptation and targeted recalibration, driven by significant industry shifts. A key manifestation of this approach was observed on July 15, 2023, with a significant adjustment impacting 140 roles, indicative of a proactive workforce realignment. This action was explicitly driven by the imperative to prepare for Google's impending phaseout of third-party cookies and the broader landscape of evolving privacy regulations. The rationale underscores a critical pivot towards enhancing operational efficiency, re-aligning talent, and investing in new capabilities to develop privacy-centric advertising solutions and robust first-party data strategies. This strategic imperative aims to fortify Criteo's competitive standing and ensure business continuity in a post-cookie environment, necessitating a proactive re-skilling and re-deployment of personnel across critical functions. The company's emphasis remains on agility and resource optimization to navigate technological disruptions and maintain market relevance. No specific workforce initiatives or headcount changes for 2026 have been publicly disclosed, suggesting a continued focus on strategic adaptation rather than aggressive growth.