- 🔴Recruiting & HR (95%) ─ Reason: Less hiring, internal support reduction.
- 🔴Product Management (85%) ─ Reason: Project consolidation, feature bloat reduction.
- 🟡Sales & Marketing (75%) ─ Reason: Optimizing growth channels, revenue focus.
Layoffs & Culture at Delivery Hero
THE NUMBERS
THE SCALE
HISTORY
- 🔴Recruiting & HR (95%) ─ Reason: Hiring freeze, role made obsolete.
- 🔴Product Management (85%) ─ Reason: Streamlining product portfolio, reducing bloat.
- 🔴Marketing & Growth (HQ) (80%) ─ Reason: Shift to profitability, not aggressive acquisition.
- 🔴Software Engineers (90%) ─ Reason: Tech hub closures eliminate local development.
- 🔴Product Managers (85%) ─ Reason: Co-located with engineering, now superfluous.
- 🔴Local G&A & Admin (80%) ─ Reason: Redundant regional support, centralized operations.
- 🔴Recruiting & HR (90%) ─ Reason: Hiring boom over, now redundant.
- 🔴Marketing & Growth (80%) ─ Reason: Non-core brand spending cut.
- 🟡Operations & Logistics (70%) ─ Reason: Efficiencies through automation and centralization.
THE ANALYSIS
Delivery Hero's workforce strategy from 2020 to 2026, as delineated by recent operational adjustments, demonstrates a pronounced and sustained trend of strategic consolidation and significant workforce reduction. The year 2023 marked a pivotal period, commencing with the substantial closure of tech hubs in Turkey and Taiwan on January 30, which alone resulted in the elimination of 6,137 positions. Simultaneously, 250 layoffs were executed across Glovo's global operations, predominantly affecting its Barcelona offices, indicating a broader organizational restructuring. This pattern of contraction persisted throughout the year, culminating in 156 job cuts at the Berlin headquarters on December 18. These collective actions, totaling over 6,500 roles impacted within a single year, underscore a clear strategic pivot towards streamlining global operations and optimizing resource deployment across its diverse portfolio. The anticipated round of layoffs scheduled for January 1, 2024, further signals a continued commitment to this workforce rationalization, extending the period of organizational adjustment and strategic recalibration into the forthcoming year.
Delivery Hero has eliminated a total of 6,543 positions across 4 workforce events.













