Getir's workforce strategy from 2020 through 2024 has demonstrated a pronounced and consistent contraction, marking a significant pivot from an earlier phase of rapid global expansion. This strategic recalibration initiated in May 2022 with a substantial reduction of 4,480 positions, primarily driven by global inflationary pressures and a curtailment of ambitious growth initiatives. The retrenchment accelerated into August 2023, witnessing an additional 2,500 redundancies, explicitly justified by efforts to streamline operational overheads and a strategic withdrawal from the French market, alongside a deliberate deceleration of activities across Italy, Spain, and Portugal. The most recent data from April 2024 further underscores this trend, reporting a divestment of 1,500 roles concurrent with the company's complete exit from the United States, United Kingdom, and broader European markets. This decisive move consolidates Getir's operational focus exclusively on its domestic Turkish market, reflecting a strategic imperative towards enhanced operational efficiency and geographic concentration, rather than a broad international footprint.
