- 🔴Recruiting & HR (90%) ─ Reason: Hiring halted, internal recruiter redundancy.
- 🟡Project & Program Management (75%) ─ Reason: Overhead reduction, cancelled projects, efficiency drive.
- 🟡Non-core Marketing & Comms (65%) ─ Reason: Brand building non-essential, prioritize core.
Layoffs & Culture at NanoString
THE NUMBERS
THE SCALE
HISTORY
- 🔴Research Scientists (95%) ─ Reason: Underperforming projects, strategic focus shift.
- 🔴Manufacturing Technicians (90%) ─ Reason: Efficiency gains, supply chain consolidation.
- 🔴Quality Assurance Engineers (85%) ─ Reason: Automated processes, reduced project scope.
- 🔴Recruiting & Talent Acquisition (95%) ─ Reason: Hiring freeze renders role obsolete.
- 🔴Middle Management / Project Management (85%) ─ Reason: Layers of overhead removed.
- 🟡Non-essential Product Development / R&D (75%) ─ Reason: Unprofitable ventures pruned, immediate cost savings.
THE ANALYSIS
NanoString's workforce strategy from 2020 through late 2023 has been characterized by a pronounced and consistent trend of contraction, driven by escalating financial pressures and operational underperformance. This strategic retrenchment commenced in November 2022 with a significant workforce reduction of 95 employees, representing 10% of its staff, directly attributed to underwhelming Q3 performance. The trend intensified in October 2023, seeing a further cut of 110 employees, explicitly aimed at reducing expenses by over $15 million across its R&D and manufacturing divisions. The most recent data from December 2023 indicates a continued, aggressive focus on cost control, with an additional 50 employees, or 9% of the workforce, being reduced following a Nasdaq delisting notice. This series of strategic workforce adjustments underscores a reactive posture to market and financial challenges, prioritizing expense reduction and operational streamlining in the face of significant headwinds. The available data does not extend to 2026, precluding an analysis of future workforce strategy beyond the observed period of retrenchment.
NanoString has eliminated a total of 255 positions across 3 workforce events.













