- 🔴Recruiting & Talent Acquisition (95%) ─ Reason: Hiring stops, recruiters expendable.
- 🔴Project/Program Managers (85%) ─ Reason: Cost-cutting, overhead reduction.
- 🔴Sales Development Reps (SDRs) (80%) ─ Reason: Unmet quotas, direct revenue hit.
Layoffs & Culture at Sprinklr
THE NUMBERS
THE SCALE
HISTORY
- 🔴Entry-Level Software Engineers (95%) ─ Reason: Future development capacity surplus.
- 🔴University Recruiters (90%) ─ Reason: Campus hiring programs suspended.
- 🔴Entry-Level Data Analysts (85%) ─ Reason: Automated insights reduce junior demand.
- 🔴Sales Development Representatives (SDRs) (95%) ─ Reason: Top-of-funnel inefficiency, high cost.
- 🔴Account Executives (AEs) (90%) ─ Reason: Underperforming revenue, market saturation.
- 🔴Channel Partner Managers (85%) ─ Reason: Indirect revenue underperformance, strategy shift.
- 🔴Recruiting & Talent Acquisition (95%) ─ Reason: Hiring freeze makes role largely obsolete.
- 🔴External Recruiters/Agencies (85%) ─ Reason: External staffing contracts instantly terminated.
- 🟡New Product Development (unfilled roles) (75%) ─ Reason: Future-focused roles immediately deprioritized.
- 🔴Recruiting & Talent Acquisition (95%) ─ Reason: Hiring freeze renders role obsolete.
- 🔴Sales Development Representatives (SDRs) (85%) ─ Reason: Lowered pipeline, direct sales focus.
- 🟡Program/Project Management (75%) ─ Reason: Reducing overhead, consolidating initiatives.
THE ANALYSIS
Sprinklr's workforce strategy from 2020 through early 2025 has been characterized by a pronounced trend of contraction and strategic recalibration. Commencing with layoffs impacting 4% of staff in May 2023, the company initiated a sustained period of workforce optimization. This trajectory continued into 2024 with an apparent hiring freeze implemented by May, driven by headcount planning and the closure of open positions. Further reductions followed swiftly, including 116 layoffs in May 2024, affecting 3% of the global workforce, specifically impacting channel program and sales functions. Concurrently, full-time offers for 2024 graduate students were revoked. The most significant adjustment occurred in February 2025, with 500 layoffs, representing 15% of the total workforce, explicitly attributed to underwhelming business performance. This consistent pattern underscores a strategic pivot towards leaner operations and a more focused resource allocation in response to market conditions and internal performance metrics.
Sprinklr has eliminated a total of 616 positions across 5 workforce events.














