- 🔴Recruiting & HR (95%) ─ Reason: Hiring halted, growth delusion ends.
- 🔴Sales / Business Development (85%) ─ Reason: Market slowdown, revenue pressure, sales force optimization.
- 🔴Operations / Logistics (80%) ─ Reason: Process automation, redundancy, supply chain streamlining.
Layoffs & Culture at Udaan
THE NUMBERS
THE SCALE
HISTORY
- 🔴Recruiting & HR (90%) ─ Reason: Hiring spigot off, staff excess.
- 🔴Project/Program Management (85%) ─ Reason: Streamlining, consolidating internal overhead.
- 🔴Non-Essential Marketing/Brand (80%) ─ Reason: Brand building secondary to profit.
- 🔴Recruiting & Talent Acquisition (90%) ─ Reason: Hiring stalls, capacity excess.
- 🔴Sales & Business Development (80%) ─ Reason: Growth targets missed, market contraction.
- 🟡Marketing & Brand Development (75%) ─ Reason: Discretionary spend, ROI under scrutiny.
THE ANALYSIS
Udaan's workforce strategy from 2020 through the projected period to 2026 has been demonstrably characterized by a sustained contraction, reflecting a strategic recalibration within a challenging economic environment. Commencing in June 2022, the company initiated significant workforce reductions with 180 roles eliminated, primarily driven by immediate cost-cutting imperatives. This trend accelerated markedly by November 2022, witnessing a further 350 redundancies, explicitly justified by a comprehensive focus on efficiency enhancement, a deliberate evolution of its business model, and an overarching strategic imperative for profitability. The pattern of organizational streamlining persisted into December 2023, with an additional 120 positions removed, citing a continued profitability push, the pervasive economic slowdown, and necessary business rejig redundancies. This cumulative reduction of 650 roles across 18 months underscores a decisive pivot towards operational leanness and financial viability. While specific workforce projections for 2026 are not detailed in available data, the established trajectory firmly indicates a persistent emphasis on optimized resource allocation and a streamlined operational footprint as core tenets of Udaan's long-term strategic planning.
Udaan has eliminated a total of 650 positions across 3 workforce events.













