OTIOSE/THE DISPOSABLE INDEX/Xiaohongshu
Tech Layoff Tracker & Corporate Hypocrisy Database (2020-2026)

Layoffs & Culture at Xiaohongshu

Consumer

THE NUMBERS

-180 EMPTOTAL DISCARDED
0.1%WORKFORCE IMPACT

THE SCALE

REDUCED BY 0.1%
PEAK WORKFORCE (EST.)180,180 EMP
CURRENT WORKFORCE180,000 EMP

HISTORY

-180 EMP(2022.04)

"Workforce adjustment or organizational change."

🩸 LIKELY CASUALTIES (AI ESTIMATE):
  • 🔴
    Recruiting & HR (95%) ─ Reason: Hiring slowdown, recruiters first to go.
  • 🔴
    Marketing & Growth (80%) ─ Reason: Diminishing ad spend ROI, user acquisition plateau.
  • 🟡
    Product/Program Management (75%) ─ Reason: Unprofitable features, deprioritized initiatives.
🤷 CORPORATE BS LEVEL:N/A

Xiaohongshu has eliminated a total of 180 positions across 1 workforce events.

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