OTIOSE/THE DISPOSABLE INDEX/Dukaan
Tech Layoff Tracker & Corporate Hypocrisy Database (2020-2026)

Layoffs & Culture at Dukaan

Retail

THE NUMBERS

-79 EMPTOTAL DISCARDED
0.0%WORKFORCE IMPACT

THE SCALE

REDUCED BY 0.0%
PEAK WORKFORCE (EST.)180,079 EMP
CURRENT WORKFORCE180,000 EMP

HISTORY

UNDISCLOSED(2023.07)

"Replaced with AI chatbot"

🩸 LIKELY CASUALTIES (AI ESTIMATE):
  • 🔴
    Customer Support Representatives (95%) ─ Reason: Expensive human support, scalable AI takes over.
  • 🔴
    Tier 1 Technical Support (85%) ─ Reason: Routine technical queries, AI handles first pass.
  • 🔴
    Data Entry/Operations Associates (80%) ─ Reason: Manual data processes, AI for speed, cost.
🤡 CORPORATE BS LEVEL:
88%
-56 EMP(2023.03)

"Workforce adjustment or organizational change."

🩸 LIKELY CASUALTIES (AI ESTIMATE):
  • 🔴
    Recruiting & Talent Acquisition (95%) ─ Reason: Hiring freeze, hyper-growth delusion fades.
  • 🔴
    Marketing & Growth Strategists (85%) ─ Reason: Unproven channels, immediate cost reduction.
  • 🟡
    Customer Support / Operations (75%) ─ Reason: Automation initiatives, cost center optimization.
🤷 CORPORATE BS LEVEL:N/A
-23 EMP(2022.10)

"Shifting focus, automation"

💀 TRANSLATION: Discarding the projects we failed to manage properly.
🩸 LIKELY CASUALTIES (AI ESTIMATE):
  • 🔴
    Customer Operations & Support (90%) ─ Reason: High volume, repetitive; ripe for automation.
  • 🔴
    Manual QA Testers (80%) ─ Reason: Automated testing implementation; increased efficiency.
  • 🟡
    Product Marketing (75%) ─ Reason: Product focus shift; de-prioritized offerings.
☢️ CORPORATE BS LEVEL:
90%

Dukaan has eliminated a total of 79 positions across 3 workforce events.

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