OTIOSE/THE DISPOSABLE INDEX/Drift

Tech Layoff Tracker & Corporate Hypocrisy Database (2020-2026)

Layoffs & Culture at Drift

Marketing

THE NUMBERS

-159 EMPTOTAL DISCARDED

0.1%WORKFORCE IMPACT

THE SCALE

REDUCED BY 0.1%

PEAK WORKFORCE (EST.)180,159 EMP

CURRENT WORKFORCE180,000 EMP

HISTORY

-100 EMP(2023.09)

"Workforce adjustment or organizational change."

🩸 LIKELY CASUALTIES (AI ESTIMATE):🔴Recruiting & Talent Acquisition (95%) ─ Reason: Hiring stopped, growth illusion broken
🔴Junior Sales (SDR/BDR) (85%) ─ Reason: Low ROI, volume targets missed
🟡Project/Program Management (75%) ─ Reason: Middle management bloat, cost-cutting
🤷 CORPORATE BS LEVEL:N/A

📰 VIEW SOURCE →

-59 EMP(2023.02)

"Challenging economic conditions"

💀 TRANSLATION: Blaming the economy because blaming our strategy would get the CEO fired.
🩸 LIKELY CASUALTIES (AI ESTIMATE):🔴Recruiting & HR (95%) ─ Reason: Hiring freeze renders role obsolete.
🔴Sales Development Representatives (85%) ─ Reason: Lowering customer acquisition costs.
🟡Marketing (Performance/Content) (75%) ─ Reason: Optimize spend, reduce brand fluff.
☢️ CORPORATE BS LEVEL:
90%

📰 VIEW SOURCE →

Drift has eliminated a total of 159 positions across 2 workforce events.

Layoffs & Culture at Drift

THE NUMBERS

THE SCALE

HISTORY

Other Big Tech Layoffs