OTIOSE/THE DISPOSABLE INDEX/Yotpo

Tech Layoff Tracker & Corporate Hypocrisy Database (2020-2026)

Layoffs & Culture at Yotpo

Marketing

THE NUMBERS

-270 EMPTOTAL DISCARDED

0.1%WORKFORCE IMPACT

THE SCALE

REDUCED BY 0.1%

PEAK WORKFORCE (EST.)180,270 EMP

CURRENT WORKFORCE180,000 EMP

HISTORY

-200 EMP(2025.08)

"Shifting to AI"

💀 TRANSLATION: Replacing humans with a trending buzzword.
🩸 LIKELY CASUALTIES (AI ESTIMATE):🔴Content/Copywriting (Junior/Mid) (90%) ─ Reason: AI automates content generation, basic engagement.
🔴Marketing Operations / Campaign Management (85%) ─ Reason: AI optimizes campaigns, reduces manual setup.
🔴Sales Development Representatives (SDRs) (80%) ─ Reason: AI scales outreach, reduces human prospecting.
☢️ CORPORATE BS LEVEL:
90%

📰 VIEW SOURCE →

-70 EMP(2022.11)

"Workforce adjustment or organizational change."

🩸 LIKELY CASUALTIES (AI ESTIMATE):🔴Talent Acquisition / Recruiters (95%) ─ Reason: Hiring stops, growth narratives end.
🔴Marketing (Brand/Content) (85%) ─ Reason: Soft costs, hard to measure ROI.
🔴Sales Development Representatives (SDRs) (80%) ─ Reason: Lead flow dries, market tightens.
🤷 CORPORATE BS LEVEL:N/A

📰 VIEW SOURCE →

Yotpo has eliminated a total of 270 positions across 2 workforce events.

Layoffs & Culture at Yotpo

THE NUMBERS

THE SCALE

HISTORY

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