OTIOSE/THE DISPOSABLE INDEX/Hotmart
Tech Layoff Tracker & Corporate Hypocrisy Database (2020-2026)

Layoffs & Culture at Hotmart

Marketing

THE NUMBERS

-227 EMPTOTAL DISCARDED
0.1%WORKFORCE IMPACT

THE SCALE

REDUCED BY 0.1%
PEAK WORKFORCE (EST.)180,227 EMP
CURRENT WORKFORCE180,000 EMP

HISTORY

-227 EMP(2022.10)

"Drop in operational efficiency"

💀 TRANSLATION: Wall Street appeasement mechanism.
🩸 LIKELY CASUALTIES (AI ESTIMATE):
  • 🔴
    Recruiting & HR (95%) ─ Reason: Hyper-growth hiring ends, internal recruiters cut.
  • 🔴
    Sales & Marketing (85%) ─ Reason: Non-converting campaigns, underperforming sales reps.
  • 🟡
    Product & Project Management (75%) ─ Reason: Redundant product features, project consolidation.
☢️ CORPORATE BS LEVEL:
90%

Hotmart has eliminated a total of 227 positions across 1 workforce events.

Other Big Tech Layoffs